What is a community pub?
For many years one of CAMRA’s stated objectives has been to support community pubs. CAMRA’s view is that “all pubs are community pubs to some degree but some pubs serve their community better than others”, that is, our view of community pubs is inclusive but qualified. CAMRA’s views a community pub is “a licensed hub which encourages social interactions and puts something back into the communities it serves”. By “encourage social interactions” we mean discussions and conversation between customers, whether those customers be family, friends, acquaintances or strangers. By “put something back” we mean to offer some facility or undertake some action which is of benefit to a community, without any motivation based on direct financial benefit to the pub.
Why be a community pub?
From the point of view of a pub licensee, there is strong commercial incentive to being a good community pub, since market research conducted by CAMRA into what influences pub users in the choice of pub they choose to use, identified that pubs that offer community activities like live music and quiz nights is a important factor for many pub users. Community pubs tend to enjoy a greater footfall and a higher percentage of pub 'regulars'.
Facilities offered and activities undertaken by a good community pub
Below is a list of examples of the ways in which a pub might create a stronger bond with their community.
This list is explicitly not prescriptive. These are only examples of some of the things which a good community pub might consider doing. No community pub would ever do all of these things, but clearly the more that a pub does, the more effectively it will be in serving its community, and the more that the community will support the pub with its patronage, and therefore being a good community pub makes sound commercial sense.
How to find out what facilities are offered and activities undertaken?
The most effective way for a community pub to promote it's facilities and activities is through a Facebook page, and indeed an active Facebook page is a strong indication of a good community pub
A good community pub is ...
- inclusive and aims to appeal to all sectors of society and provides an environment where everyone should feel welcome and feel comfortable
A good community pub might ...
- operate extended opening hours, and be open at times which might not be peak times for the sales of food and drink, but which will enable the pub to be used during the daytime by local groups such Mums and Tots groups, Senior Citizen groups, Townswomen Guild etc.
- run other types of events which encourage social interactions including quiz nights.
- sponsor a local youth football team, or other local community groups.
- organise collections for local charities or organise fund raising events for local charities.
- if it is in a rural area provide facilities otherwise often lost to a village community such as a village shop or a post office.
- organise tables and chairs in a communal arrangement to encourage “social interactions”, in contrast to a restaurant which typically organises tables to isolate groups of customers from each other
Good and better ...
- Providing a dart board is good, but organising a darts team to play in a local league is better (and the same applies to other pub games including pool, crib, pétanque etc).
- Providing live music concerts by professional musicians is good, but also organising open mic and sing-a-long sessions is better.
- Organising beer festivals is good, but donating all or most of the proceeds to a charity, and especially a local charity, is better.
- Providing a meeting room is good, but making this available free of charge to local clubs and societies is better.
- Providing notice boards displaying information about the pub are good, but allowing them to be used to advertise local events and services is better.
- Having a pleasant garden is good, but also having play facilities for local families is better, as is organising events in the garden e.g. an Easter Egg Hunt.