Vision for Pubs

CAMRA's Vision For Pubs

Vision for Pubs download
The Market Research that the vision for pubs was based on
A presentation - The British Pub - What Does the Future Hold


Since around 1980, pub numbers in Britain have fallen dramatically. Some of this is down to changing social habits, some to the attractiveness of pub buildings to developers, some to other reasons. We shouldn't forget, though, that pubs and bars remain the most popular leisure destinations for adults and that many pubs are thriving, even in the unlikeliest locations.

Pubs cannot afford to stand still. The competition for people's time and money is fiercer than ever – not just from supermarkets and other providers for home-based drinking but alternative venues like cafe/bars, coffee shops and casual dining chains.

CAMRA campaigns both to promote and protect our pubs. It isn't for us to tell pub owners and licensees how to run their pubs. However, as campaigners, we will seek to influence their thinking by highlighting what customers want and what seems to work in attracting that custom.

We have carried out market research into the likes and dislikes of all pub-goers (not just CAMRA members) and the results inform and shape what follows.

What Do People Want From Pubs?

Our research shows that pub-goers are looking for four qualities in particular:

Great Customer Service

  • friendly reception for regulars and strangers alike.
  • safe, welcoming environment that makes all customers feel happy and comfortable.
  • quick, enthusiastic, knowledgeable and polite service at the bar.
  • value for money (not meaning cheap, but value in relation to quality).
  • efforts to obtain customer feedback.

Quality in Everything on Offer

  • great real ale served in top condition.
  • a range of other appealing drinks, alcoholic and otherwise.
  • food, where offered, freshly prepared, 'home cooked' and well presented.
  • attention to cleanliness, especially the toilets.
  • easily available, comprehensive information about what the pub offers and when.

Choice and Variety

In any given area, people are keen to have a choice of pubs which cater for their particular interests or their wants at a given time. Pub users therefore hope to find pubs which focus on one or more of the following:

  • real ale.
  • top quality food.
  • sport or music.
  • catering for families.
  • making the most of their historic interiors.
  • being contemporary and stylish.
  • just being great 'all-rounders'.

Community Connection

Separate research has revealed the value of community pubs in promoting health and well-being along with community cohesion. Such pubs might well:

  • encourage social interaction and put something back into the community.
  • run events like quizzes, music nights and beer festivals.
  • provide meeting space for local clubs, societies and groups.
  • provide good access for disabled people.
  • where possible, have facilities for families like a garden and children's play area.
  • raise funds for charities.


CAMRA wants pubs to keep the best of the traditional but also acknowledge that the world is always changing and adapt accordingly.

Basically, we want lots of great pubs.